HOW TO BE

KING OF THE
MEDIA JUNGLE

fully updated edition

Yes, it`s a media jungle out there, with the big cats of the Press, TV and radio on the prowl for innocent victims they can devour.
If that`s the way you view your media relations then you need my essential survival handbook to guide you safely through your business life.

How To Be King of the Media Jungle will teach you how reporters think and explain how you have power over them - because you possess something they want. It shows you that answering tricky questions can be as easy as A-B-C and gives you the confidence to take control of an interview.

My book demonstrates how you can gain the kind of free publicity for your business or your organisation that money just can`t buy. Its 172 pages are packed with valuable insights into the way the media operates, including a guide to Journospeak and an interview planner.

Buy the book now for just £12.97 by clicking the button above right. It will be the best investment you`ve ever made. I`m so confident you will find the book immensely valuable that I guarantee your money back if it doesn`t change your view of the media and boost your confidence in dealing with journalists.

READ THIS REVIEW

by David Brain, President & CEO Edelman Europe,

in his excellent blog www.sixtysecondview.com

"I reckon that at least 50% of what we do is (directly or indirectly) still tied up in getting media coverage for our clients – the good old-fashioned sort that people you know might actually see on telly or the stuff that gets your fingers all inky. That’s why despite all this social hoopla people like me bang on about, books like Chris Roycroft-Davis’s King Of The Media Jungle are still very valid.

"Chris is a highly amusing bloke who spent 30 years at the coal-face of the British national press, most famously as chief leader writer for The Sun. Given this background it’s not surprising his book is funny, punny and to the point. Very worth a read for the refresher on where journalists are really coming from and not least for his collection of old media quotes."

Thanks, David. That`s kind of you. Here`s what
my book contains:

Section One Interview Skills

* Don’t Just Take Questions, Take Control
* Turn an Ordeal into an Opportunity
* Can I Quote You On That?
* Me and My Big Mouth
* Oops! I’ve Said It Again
* Free Publicity Money Just Can’t Buy
* Who’s Afraid of the Big Bad Media?
* See If You’ve Got The Write Stuff

Section Two Writing Skills

* The Best Way to be Boring
* Writing Emails That Are Read Not Dead
* Writing Press Releases That Get Printed
* Put Yourself to the Test

Section Three Crisis Media Management

* Tell The Truth and Tell It Fast
* Take the Pain Out of a Crisis
* Don’t Pour Trouble on Oiled Water
* Success Comes Before Work Only in the Dictionary
* I’m a CEO Not An Actor

Appendix

* Jungle King Interview Planner
* A Guide to JournoSpeak
* Answers to practical exercises